Imagine 9 dots in a 3 x 3 matrix. Eight of them are blue. One is red. Where does your mind go? Directly to the red one. Why? Our minds are hard-wired to find differences. Why should you care about this? Here it is.
Does your business look like everyone else’s? Have you ever thought about how you market it? If you haven’t, you need to NOW. Competition isn’t going away, so don’t look like everyone else. Stand out with branding to define why you’re different.
Be the Red One…not just one of the many Blues.
Posted by grace on February 15th, 2010
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Probably not. But will it help your business in the recovery period? Most likely. Here’s how it goes these days: less people are spending money and that makes you, the contractor, more competition for the work that’s out there.
OK, so what? Well, this is where marketing comes in. Your potential clients need to be able to find YOU and not one of your competitors. How do they do this? Well, most of them now look online. In a recent study, 63% of people surveyed said they hired a contractor after finding them online. Can they find you?
So, get online and get marketing. More about this next week. Until then, get started with a mindset to GROW your business in 2010. Some case studies later.
Posted by Allan Jones on February 12th, 2010
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Go ahead. Let the world know how your contracting business stands out. Why do you remember Corona beer? It’s because they positioned themselves so differently. How are you different?
Are you low cost? Do you perform highly custom work–like build specialty kitchen cabinets?
Let the world know how you’re different…and what you can do for them.
Posted by Allan Jones on August 10th, 2009
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